Diana Mercer

An experienced real estate professional with a personal touch.

For over 23 years, I've taken exceptional pride in making the dream of home ownership in Santa Cruz County a reality for my clients. Whether you're shopping for your very first home, looking for a vacation getaway, selling your personal home or downsizing towards retirement, nothing gives me more satisfaction than the joy of my clients at the successful close of their transaction. Santa Cruz County is as unique and beautiful a locale as you're ever likely to encounter. I love living here and I love what I do. I'm confident you'll benefit from my thorough experience, patience, and assertive approach.

I owe my success to my clients...

A Santa Cruz County resident for over 38 years, I've lived on a boat at the Santa Cruz Yacht Harbor, I lived in a tent during the summer months in Corralitos, in a home on 26th close to beaches, on the ocean side of Opal Cliffs (what a view!),on 14th Ave. to one of the best beaches in Santa Cruz, and sunny Soquel on acreage. I'm intimately familiar with every neighborhood, beach, school district and shopping spot from Scotts Valley to Pajaro Dunes in Watsonville. This experience helps guide my clients to their perfect "piece of paradise."

In my 23 years as a real estate professional, I've earned a number professional honors, none of which would be possible without my clients. The success stories I prefer to talk about are the people who walk into my office as strangers and walk out as satisfied clients and new friends. Perhaps you'd like to read what some of my clients think about their experiences with me. If so, I will make sure that you can read all of their testimonials upon your request.

When you work with me, you can expect.....

If you're buying, expect a lot of questions from me! Why are you moving? Do you have children? What's important to you in a house and neighborhood? The more questions I ask, the better chance we have of finding you just what you want! We'll explore the various neighborhoods and available homes together. When you think you have found "your home", I'll offer you my expertise in making your first offer and then counter offers, if necessary. After negotiating our price and conditions, I'll coordinate a professional team of reliable local lenders, escrow officers, inspectors, and various services who will see to every last detail throughout the escrow period. Even after the sale is complete, I like to assist my clients in any way I can. The way I see it, a successful sale is just the beginning of a long relationship, for life. Plus, most important - is getting you the "best possible price" in today's market!

Sellers have different needs. Some need to sell their home quickly. Others have a little more time to deliberate. All sellers are looking for the "highest possible price" on their investment. In each situation, I like to tailor my services to meet my clients' specific needs. That means evaluating a property's potential, suggesting various pricing and listing strategies, preparing the home, and the seller, for marketing. We'll ensure maximum exposure of your home through the internet, multiple listing service, broker previews, print advertising, open houses, and custom brochures.

I believe that my attention to detail, my negotiating skills, my clear communication, honesty and enthusiastic nature are why so many of my clients are pleased with their transactions. But real estate requires a true team effort. And I think many of my clients learn a great deal, not just about real estate, but about themselves, through our process together. I know that hiring a real estate agent is a big decision. And I'm delighted that you've considered me. My website is here for you to use in any way you find useful. There are links to help you familiarize yourself with the various aspects of home buying, home selling, financing and much, much more. Please browse around and see for yourself. Please, don't hesitate to contact me, for any reason at all. If I can answer a question, help you find a contractor, or just recommend a great lunch spot, I'm happy to be of assistance.